Topic
Shape opinions, build authority, and move people to action.
Eugene Schwartz
Breakthrough Advertising by Eugene Schwartz is a legendary guide to creating markets by channeling the desires already burning inside your customers. Not inventing want. Channeling it.
Marketing · Copywriting · Influence
Chris Voss
"Never Split the Difference" by Chris Voss reveals FBI hostage negotiation secrets that can transform how you handle any conversation, from boardrooms to everyday life.
Negotiation · Communication · Influence · Psychology · Bestseller
Robert Cialdini
"Influence" by Robert Cialdini reveals the seven powerful principles of persuasion that shape nearly every "yes" we give, often without us realizing it.
Influence · Psychology · Behavioral Science · Marketing · Sales · Decision Making · Entrepreneurship
Robert Greene
The 48 Laws of Power, by Robert Greene, is a fast tour through historical strategies for influence, persuasion, and survival in politics, business, and everyday life.
Influence · Psychology · Strategy · Philosophy · Social Skills · Bestseller