Topic
Acquire and retain customers with standout storytelling.
Eugene Schwartz
Breakthrough Advertising by Eugene Schwartz is a legendary guide to creating markets by channeling the desires already burning inside your customers. Not inventing want. Channeling it.
Marketing · Copywriting · Influence
Robert Cialdini
"Influence" by Robert Cialdini reveals the seven powerful principles of persuasion that shape nearly every "yes" we give, often without us realizing it.
Influence · Psychology · Behavioral Science · Marketing · Sales · Decision Making · Entrepreneurship
Russell Brunson
Traffic Secrets, by Russell Brunson, shows how to attract the right visitors consistently by combining timeless persuasion with practical, up-to-date platform strategies.
Marketing · Sales · Content Creation · Entrepreneurship · Bestseller
Al Ries and Jack Trout
The 22 Immutable Laws of Marketing by Al Ries and Jack Trout explains marketing like a set of unbreakable “laws,” showing why some brands win minds and others waste millions.
Marketing · Branding
Donald Miller
Building a StoryBrand, by Donald Miller, shows how simple story structure helps customers quickly understand you, trust you, and know exactly what to do next.
Marketing · Storytelling · Copywriting · Branding