Topic
Craft persuasive words that sell ideas, products, and stories.
Eugene Schwartz
Breakthrough Advertising by Eugene Schwartz is a legendary guide to creating markets by channeling the desires already burning inside your customers. Not inventing want. Channeling it.
Marketing · Copywriting · Influence
Donald Miller
Building a StoryBrand, by Donald Miller, shows how simple story structure helps customers quickly understand you, trust you, and know exactly what to do next.
Marketing · Storytelling · Copywriting · Branding